The Future of Category Management: Top Trends for the Next Decade

White Paper

Retail customers of the 21st century are more demanding than ever before, and their shopping behavior is more complex. Whether we like it or not, the traditional method of serving the market no longer works. The old methodology of analyzing past sales to determine when to ship merchandise from a warehouse to stores cannot meet the omni-channel demands of the shopper. In today’s “my way” retail environment, technology-enabled consumers have enormous expectations that impact every aspect of retail. This new reality has created the need for an "always on" category management platform that runs at the current and future speed of retail. This white paper investigates the top category management trends over the next 10 years. It also suggests ways that retailers can begin adapting now, in order to remain relevant, competitive and successful in the next decade and beyond.