Frequently Asked Questions

Q. Where is ICON 2020 taking place?
A. Gaylord Rockies Resort & Convention Center, Denver, Colorado – May 4-7, 2020!

Q. How much does ICON cost?
A. Early Bird Rate: $1,495 (January 1 - February 13) Standard Rate: $1,795 (February 14 - May 3, 2020) Onsite Rate: $1,995 (May 4 - 7, 2020)

Q. What are the dates of the conference?
A. Monday May 4 – Thursday, May 7, 2020. The conference will conclude Thursday at noon.

Q. How should I arrange for air travel?
A. Attendees are responsible for their own air reservations. Contact your preferred airline directly.

Q. How do I arrange my ground transportation?
A. Attendees are responsible for their own ground transportation. More information can be found on our Hotel/Travel page.

Q. Is there a special rate at the Gaylord Rockies?
A. Yes, the special rate is $239/night plus tax. For additional details, visit our Hotel/Travel page.

Q. May I bring a guest?
A. Conference attendees are welcome to bring a guest to ICON 2020. A guest is considered a significant other, spouse or an adult companion. Guests are invited to the evening events and receptions. Breakout sessions are open to conference registrants only. The cost of the guest pass is $500.

Q. Can I share my badge with a colleague?
A. No. Each attendee must register and have their own badge. Your badge may not be shared with any other individual. Failure to adhere to this policy may result in ejection from the conference.

Q. What is your substitution policy?
A. View our substitution policy.

Q. What is your cancellation policy?
A. View our cancellation policy.

Q. When is my ICON registration payment due?
A. Payment must be received within 30 days of your registration. If payment is not received in 30 days, your registration will be cancelled. If you wish to re-register for ICON, you may do so at the current published rate. Please contact should you have questions regarding ICON or payment information. If registration fees have not been received prior to attending the conference, a credit card will be required upon check-in for you to attend the conference.

Q. What does my conference registration include?
A. Full conference registration includes access to General Session, breakouts, evening receptions and meal functions unless specifically noted. A few sessions and receptions are by invitation only.

Q. What is the conference attire?
A. Business casual is the recommended attire for the ICON conference.

Q. Do you offer a group discount for registration?
A. Yes! If four or more people from your company register and pay to attend ICON, a fifth person can attend for free. To qualify for the group discount, the registrants pay the prevailing registration rate or higher. Once four registrations are complete, please contact us at and include the four attendee names. We will verify eligibility and reply with the complimentary registration code for the fifth person from your company. Please note, when taking advantage of the Group Discount offer, no refunds will be issued to the original four paid attendees. Substitutions are permitted. View our substitution policy for details. (Offer valid for paying customers only)

Q. Are there sponsorship opportunities?
A. Yes! Sponsorship opportunities are available in a variety of packages and levels. Please email us at

Q. How can I access the Internet while at ICON?
A. Wireless networking is available by connecting to the JDA ICON wireless network. Once connected, open your Internet browser to be redirected to the WiFi login page. The access code will be provided at the start of the conference.

Q. How are conference schedule changes communicated?
A. Changes are noted daily in our mobile app. Changes will also be noted on the large wall schedule located in the conference area.

Q. What should I do if I have issues with my badge?
A. Visit the registration desk and a JDA associate will assist you. For security purposes, your name badge is mandatory at all ICON events and is non-transferable.

Q. Can I share information about ICON across my social networks?
A. We encourage ICON attendees to openly share information and their experience via Twitter, Facebook, LinkedIn, and other social networking sites using #JDAICON20. Please note, however, the information shared in closed sessions is deemed confidential and is not to be shared with external parties or online communities.

Q. What if I still have unanswered questions about ICON 2020?
A. Please email us at

You may find more information about the Gaylord Rockies on our Hotel/Travel page.

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For general questions about ICON 2020, visit our FAQs. For questions or changes regarding your registration, please contact us at or call 1.800.696.9317.

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