Russian Grocery Leader O’KEY Selects JDA to Drive Higher Sales and Profits

By implementing JDA Category Management solutions, this retailer will maximize availability, minimize out-of-stocks and localize assortments — creating wins at the cash register

Scottsdale, Ariz. June 14, 2016

 JDA Software Group, Inc., today announced that O’KEY Group, a leading grocery retailer in the Russian Federation, will implement a suite of solutions from JDA® Category Management™ — including JDA Space Planning TM, JDA Floor Planning TM, JDA Planogram Generator TM,JDA Web Publisher TM, JDA Space Automation ProTM  and JDA Category Knowledge BaseTM. JDA’s regional partner, Strategix CFT, in cooperation with its main contractor, responsible for O’KEY’s IT infrastructure, will manage the implementation of these solutions, including training and knowledge creation.

O’KEY Group owns one of the largest grocery chains in Russia, which currently consists of 70 hypermarkets and 37 supermarkets. As Russia’s fourth-largest national hypermarket chain by revenue — and a national leader in terms of revenue per square meter of selling space — O’KEY has realized steady growth. However, now the company needs to make serious changes in its processes to manage its sophisticated category management tasks.

 “The grocery retailer marketplace is not only competitive, it is constantly changing and, we know we need to create more localized offers for our customers and be much more store specific,” said Peter Rachovides, retail development director at O’KEY. “We also need to maximize our product availability to increase revenues and eliminate lost sales opportunities. We know that the key to our success is having the right product in the right store, at the right time, when a shopper comes looking for it.”

The grocery retailer’s historic category management tools and processes were proving insufficient to handle these sophisticated planning challenges. “We had no technology solution to help us analyze and optimize our trade space — and no linkage among category management, assortment planning and replenishment,” added Rachovides. “We knew we needed to realize our top-level strategic goals of sales and revenue growth more effectively in our stores every day. We decided to identify a best-in-class technology solution that would help us achieve that.”

After considering a number of software providers, O’KEY chose six Space Management solutions from JDA. “We elected to partner with JDA because it offered the best functionality and combined with Strategix CFT, has the broadest retail expertise to help with our deployment,” explained Nikolay Zatravin, chief information officer of O’KEY. “JDA had completed more than 30 similar projects here in Russia together with its local partners Strategix CFT. We were also impressed that its solutions are tightly integrated, which will help us link together different functions within the business.”

When the implementation is complete, O’KEY will benefit from optimized shelf assortments and layouts in each store that reflect the needs of local shoppers — including the right mix of categories, brands and products on the shelf and in the right place in the store. Corporate category management and space management rules will be enforced in every store via JDA solutions.

“In today’s tough highly competitive environment and stagnating market in Russia, often retailers don’t get a second chance to satisfy consumers. If shoppers are unable to find the product they’re looking for or it does not present on the shelf in required quantity, they have many other purchasing options” said Franck Lheureux, regional vice president, EMEA at JDA. “We’re delighted that O’KEY has chosen JDA Category Management solutions to help drive revenues and profits via optimized, local product assortments — as well as higher overall levels of product availability for increasingly volatile and demanding customers.”

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About JDA Software Group, Inc.

At JDA, we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail, omni-channel and supply chain planning and execution solutions for more than 4,000 customers worldwide.  Our unique solutions empower our clients to reduce costs, increase profitability and improve collaboration so they can deliver on their customer promises every time. Using JDA, you can plan to deliver.

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“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.


JDA Software Group, Inc.
15059 N Scottsdale Rd, Ste 400
Scottsdale, AZ 85260