Wholesale-Distribution: Redefining the model for success


The wholesale-distribution industry has gone through tremendous transformation over the past 30 years. Digitization is real, and it’s here, and omni-channel is no longer just a retail thing, especially when your suppliers or customers have the means to bypass your services, or when Amazon or Alibaba offer wholesale services faster and at lower costs. And with 70 percent of B2B purchasing decisions now involving millennials, wholesale-distributors must develop new ways to compete and grow the business.