Merchandising 3.0: Why Retailers Need to Find the Perfect Blend of Art + Science to Be Relevant to Shoppers Again

eBook

Merchandising is a retailer’s central nervous system – one that provides strategic focus on what the retailer should sell, to whom, at what time and place. It forms the glue between marketing at the front-end of retail and supply chain at the back-end. JDA recently engaged with EKN Research to survey more than 60 retail merchandising executives to better understand where the industry currently stands in terms of merchandising maturity. This eBook shows why retailers need to find the perfect blend of art + science to be relevant to shoppers again.





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