Merchandising 3.0: Why Retailers Need to Find the Perfect Blend of Art + Science to Be Relevant to Shoppers Again

Overview

Merchandising is a retailer’s central nervous system - connecting marketing at the front-end of retail and supply chain at the back-end. JDA engaged with EKN Research to survey more than 60 retail merchandising executives to better understand where the industry currently stands in terms of merchandising maturity. This animated graphic shows why retailers need to find the perfect blend of art + science to be relevant to shoppers again.





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