Hibbett Sports Case Study

Founded in 1945, Hibbett Sports operates more than 890 sporting goods stores in small and mid-sized markets. The company wanted to gain a better understanding of its regional selling seasons, as well as the differences in merchandise seasonality, in order to move products in and out of its stores quicker. Hibbett Sports evaluated a wide range of vendors, but once again, turned to JDA. Through its use of JDA Markdown Optimization, the retailer realized the following results:

  • Increased quarterly sales by 25 percent, year over year, during the JDA Markdown Optimization pilot
  • Improved inventory turns by almost 21 percent during the pilot
  • Grew gross margin ROI by more than 25 percent during the pilot
  • Enhanced productivity of buying team


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