Five Steps for Improved On-Shelf Availability

Despite the introduction of new technologies and years of collaboration between retailers and their suppliers, out-of-stock conditions remain at a stubbornly consistent eight percent, and at ten percent or more for promoted items. This represents an eight to ten percent revenue loss for retailers and manufacturers because products are not on the shelves when customers want to buy them, even though the items are often elsewhere in the store. Here is a five-step process for dealing with this persistent problem.