Butterball Case Study

Butterball is the largest vertically integrated turkey producer in the U.S., accounting for 20 percent of total turkey production. Butterball's retail and foodservice products are distributed throughout the U.S. and in more than 30 countries worldwide. The company chose JDA to help shift from short-term demand and replenishment planning to a longer-term view, while also considering product perishability, demand seasonality and the effect of promotions. It realized the following results:

  • Exceeded year-one cost savings estimate by 75 percent
  • Reduced distressed obsolescent inventory by 28 percent
  • Improved short-term forecast accuracy by 2 percent
  • Decreased bias in the long-term forecast by 50 percent
  • Reduced manual work and increased planning efficiency


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