JDA 2017 Voice of the Store Manager Survey: Executive Summary

The JDA Voice of the Store Manager research indicates the role of the store is changing. Retailers no longer have the luxury of just selling products — they must also solve their customers’ problems. Companies are realizing that in order to succeed in today’s retail environment, they must embrace this new store evolution. It’s not a question of whether stores will evolve, but rather a question of, “evolve into what?” Instead of shutting doors, successful retailers are embracing new ways to fulfill customer expectations.

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