New JDA Survey Reveals the Cure for the Store

While the brick-and-mortar store will continue to be the hub of a successful omni-channel commerce strategy, findings from the third annual JDA Consumer Survey of more than 1,000 U.S. consumers show that only about half of consumers – 54 percent – prefer to shop in-store.

To make the store a pivotal competitive differentiator against online outlets, and bring more traffic into the store, retailers should embrace popular – and convenient – fulfillment options like buy online pickup in store (BOPIS) and buy online return in store (BORIS).